What determines influence? Is it a calculated #score, fan numbers or something else?

DearMishuDad: What determines influence? Is it a calculated score, fan numbers or something else?

There is a hot debate on that. In my opinion:

A minimum of 50 engagements on their posts (can be comments, retweet’s, replies, like, etc. ).

A minimum of 2,000 followers.

Their posts are totally awesome and original.


Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU.

Good luck brand & #Influencer heroes! – #DearMishuDad (Influencer contract template here or via sign-up)


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Author: DearMishuDad

I’m NG. I’m a former tennis player and Silicon Valley entrepreneur. You may know me from DearMishu, Advice Column – I’m her proud dad. With this site I am hoping to bring something of value to the brand community: straight-forward teaching on how to find, approach, and contract those Instagram/Twitter/Facebook, etc. Influencers. I hope to have an impact and make a contribution to all of those hard working small business owners out there (my brand heroes).

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