Yes! You can ask that when discussing the terms of the Contract (https://dearmishudad.com/influencer-agreement/)– in this case, it means that the Influencer will not work with competitors.
-Check their followers: are many of them without pictures? No posts? Weird names? No names? No Bio?
-Check what they commented exactly: do the comment looks like an output of a robot? Spam comments..?
-How are their posts – do they look authentic or trash/junk/spam/low quality?
Here is an example of what worked last year but won’t fly THIS year (or at least not by those who reads my post):
There is no point of hiring an influencer for a universal “all-products-are-ok” for me to “shout out”” (not to mention that $5/work sounds like something that will bring negative ROI to you). In fact, from my experience, you don’t want someone to shout out your product, you want a SERIOUS Influencer that you KNOW that your product/brand fits the desire of that Influencer followers. You also want to validate that the Influencer feels GOOD about your product (otherwise how can that Influencer send a good message, a message that all will listen to).
If you are in love with that Influencers job, then why not? This is generally called making them your brand Ambassador but still keep them external contracors. This way they will lock down their schedule for you, and that’s awesome. It’s a big love story…
Yes, but you are missing the chance for an authentic post that they will be creating for you. They are really professionals, they know what to do. If you give them your post or photo, it will look like an ad and not like an authentic testimony.
I didn’t do any shoutouts on my @DearMishu Instagram account, and I still managed to grow the account from 0 to 25k followers in a year. It’s not a must to do shoutouts I guess!
Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until #InfluencerMarketing came to the rescue! The results were:
- very, very responsive (answering within 10 minutes)
- a promise to fix immediately
- a process that had been going on for a year ended successfully in two weeks
- all sides are happy
What I like here the most is that the Influencer used her power to change the world in a good way and to help someone who needed help.
Its good to have an Influencer like that, it’s good…
Good luck brand and Influencer heroes! 👍– #DearMishuDad ✊👨🏻🏫 (Influencer contract template here: http://bit.ly/2qCVYnL)
Oh so many, I don’t know where to start! The Influencer could be so bad that you may get negative results more than positive.. check your partner carefully, look at their feed at least 12 months back, see what help the Influencer has done for other brands, as well as make sure you are on same page.
(Tip: Start by looking to see if they have real or fake followers…).
Marketing has many sub-divisions and focuses. Marketing that focuses on finding & maintaining #Influencers is Influencer marketing. This has become popular because it is considered to be very effective for the cost. Influencers fall under the umbrella category of “word-of-mouth marketing”, which is considered to have the best influence on people’s opinion.
When choosing an influencer, it’s a good idea to review their previous work. This post reviews shows you one Facebook influencer who does it well, and one who doesn’t…
Facebook Influencer OfficialKalaniHilliker is doing Influencing right –
- ✅ #Ads is clearly visible on the content (but does not deter you from wanting to listen to her recommendation)
- ✅ Good engagement
- ✅ Very authentic and believable (she didn’t copy & paste an ad, her post is natural looking and authentic)
- ✅ She gets her followers engaged and interested. As a result, some will buy and recommend the products and her page to their friends.
And here is an example that is the total opposite –
Needless to say, there was almost no engagement on this post.
I hope these “live” Influencer examples are helpful for you in choosing the right influencer to work with your brand.
Good luck brand heroes! 👍– #DearMishuDad ✊👨🏻🏫