Influencer Marketing works and here are some real examples

 

 

Influencer marketing WORKS! I’ve compiled some testimonials from Twitter on influencer marketing and it’s pretty impressive.

 

Please send me your examples of great influencer marketing successes — I’d love to post and share them!
email:  ng[at]dearmishudad[dot]com

Should I pay to only Influencers with 1,000,000 followers?

Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.

Can an Influencer delete a paid post?

Yes (it happens often) but you – the brand – should know about the deletion in advance. You can also lay this out in your Contract.

Dog Resolves Insurance Claim, That’s the Power of Social Media Micro-Influencers

Read here how my dog (and BFF) helped me to resolve my Insurance claim with Insurance company.  The power of #MicroInfluencers can b amazing..!!

 

 

When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the #Influencer’s social media platforms the content will be published to.

When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the Influencer’s social media platforms the content will be published to.

Influencer Contract: When you're signing a contract between a brand and an influencer, don't forget to cover which of the Influencer's social media platforms the content will be published to.

Case study: Allie is a good example of micro-influencer who kills it

 

Allie does not have over 1M followers.  She has only 7.8k – which makes her a micro-influencer.  Even a micro-micro-influencer. HOWEVER, look  how talented she is, how genuine of a message she’s radiating to those 7.8k – she is so real the way she drinks her coffee (the product she promotes here) that it’s..amazing… and ppl LISTEN to her.  And the engagement is GREAT (100 comments, that’s very very high rate compared to her number of followers).

Furthermore, she shows that she cares, she always respond to comments, look:

Alien (micro-influencer) always engage the engagers

Responding brings even more engagement and trust.

Perfect micro-influencer, we need more of you, Allie!

Should I ask the #Influencer for exclusivity with the Contract? – DearMishuDad answers..

Yes! You can ask that when discussing the terms of the Contract (https://dearmishudad.com/influencer-agreement/)– in this case, it means that the Influencer will not work with competitors.

 

What determines influence? Is it a calculated #score, fan numbers or something else?

There is a hot debate on that. In my opinion:

A minimum of 50 engagements on their posts (can be comments, retweet’s, replies, like, etc. ).

A minimum of 2,000 followers.

Their posts are totally awesome and original.


Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU.

Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.

Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.

 

How do I know that an Influencer is #fake?

-Check their followers: are many of them without pictures? No posts? Weird names? No names? No Bio?

-Check what they commented exactly: do the comment looks like an output of a robot? Spam comments..?

-How are their posts – do they look authentic or trash/junk/spam/low quality?