“How can I ask an influencer to promote my product?”, DearMishuDad answers

DM them a straightforward message, and ask an influencer something like: “Hi Johnny, I would like to pay you for promoting my ____ product. Is that ok, and what would be your fee?”

 

That’s right, that’s right: The whole notion of “outreach” to Influencers is a myth.  There is no outreach, there is “hiring.” If you want to work with an Influencer who is a professional and will take your product and business seriously, think “hiring” instead of “outreach.”  Think simple, talk in short sentences, and get to the point.  What you want to know is:
1. Will he/she/it do it.
2. How much.

 

How many Influencer #shoutouts did you run until you got your first big break in terms of growing your social media following?

I didn’t do any shoutouts on my @DearMishu Instagram account, and I still managed to grow the account from 0 to 25k followers in a year. It’s not a must to do shoutouts I guess!

Case study: how an Influencer made a huge insurance company pay for #medicine

 

Influencer helps with insurance company out of pocket payment

Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until ‪#InfluencerMarketing came to the rescue! The results were:

  • very, very responsive (answering within 10 minutes)
  • a promise to fix immediately
  • a process that had been going on for a year ended successfully in two weeks
  • all sides are happy

What I like here the most is that the Influencer used her power to change the world in a good way and to help someone who needed help.

Its good to have an Influencer like that, it’s good…

Good luck brand and Influencer heroes! 👍– #DearMishuDad ✊👨🏻‍🏫 (Influencer contract template here: http://bit.ly/2qCVYnL)

 

 

What is a music #Influencer?

Someone whose opinion music lovers listen to

 

I was asked to explain in simple English what a Music Influencer is, so here it goes: an influencer is someone that people LISTEN to.  Yes – you can think that you are an Influencer, you write every day, you publish twice a day on Instagram, twice a day on Pinterest, 12 times on Twitter…  and yet only if your followers are LISTENING to you, to your advice, to what you preach, to your – yes – your BS…  then and only then do I consider you an Influencer.

Read more on what makes someone an influencer

How should I search for #Instagram for #Influencers for my business?

1. Search #hashtags and find one that fits your brand. Then see which accounts using it have the most engagement and LOVE from their followers.

2. Another option: ask your followers who else they love to #follow.

Good luck brand heroes! 👍– @DearMishuDad ✊