DM them a straightforward message, and ask an influencer something like: “Hi Johnny, I would like to pay you for promoting my ____ product. Is that ok, and what would be your fee?”
That’s right, that’s right: The whole notion of “outreach” to Influencers is a myth. There is no outreach, there is “hiring.” If you want to work with an Influencer who is a professional and will take your product and business seriously, think “hiring” instead of “outreach.” Think simple, talk in short sentences, and get to the point. What you want to know is:
1. Will he/she/it do it.
2. How much.
Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until #InfluencerMarketing came to the rescue! The results were:
- very, very responsive (answering within 10 minutes)
- a promise to fix immediately
- a process that had been going on for a year ended successfully in two weeks
- all sides are happy
What I like here the most is that the Influencer used her power to change the world in a good way and to help someone who needed help.
Its good to have an Influencer like that, it’s good…
Good luck brand and Influencer heroes! 👍– #DearMishuDad ✊👨🏻🏫 (Influencer contract template here: http://bit.ly/2qCVYnL)
Someone whose opinion music lovers listen to
I was asked to explain in simple English what a Music Influencer is, so here it goes: an influencer is someone that people LISTEN to. Yes – you can think that you are an Influencer, you write every day, you publish twice a day on Instagram, twice a day on Pinterest, 12 times on Twitter… and yet only if your followers are LISTENING to you, to your advice, to what you preach, to your – yes – your BS… then and only then do I consider you an Influencer.
Read more on what makes someone an influencer