Don’t: “$5 for shout out πŸ”₯πŸ”₯πŸ”₯ DM me for shout out.”

Here is an example of what worked last year but won’t fly THIS year (or at least not by those who reads my post):

DONT!! $5 for shout out πŸ”₯πŸ”₯πŸ”₯ DM me for shout out.

There is no point of hiring an influencer for a universal “all-products-are-ok” for me to “shout out”” (not to mention that $5/work sounds like something that will bring negative ROI to you).Β  In fact, from my experience, you don’t want someone to shout out your product, you want a SERIOUS InfluencerΒ  that you KNOW that your product/brand fits the desire of that Influencer followers.Β  You also want to validate that the Influencer feels GOOD about your product (otherwise how can that Influencer send a good message, a message that all will listen to).

 

Should I pay a #retainer to the Influencer?

If you are in love with that Influencers job, then why not? This is generally called making them your brand Ambassador but still keep them external contracors. This way they will lock down their schedule for you, and that’s awesome. It’s a big love story…

Am I allowed to tell the #Influencer exactly what pic and text to post?

Yes, but you are missing the chance for an authentic post that they will be creating for you. They are really professionals, they know what to do. If you give them your post or photo, it will look like an ad and not like an authentic testimony.

 

“Influencer marketing gives bang for your buck than Facebook ads” – DearMishuDad

If you have an online business, Facebook ads are useful, but Influencer marketing can give you even more bang for your buck.

Do I need to choose an #Influencer from my same industry?- DearMishuDad answers

Not necessarily. What you need to #focus on is the type of people who follow the Influencer, and what else they might like. For example, my @DearMishu is followed by dog lovers but also by people who are interested in travel, a holistic lifestyle, family, and living in the present. What products would those people like? Get creative!

How many Influencer #shoutouts did you run until you got your first big break in terms of growing your social media following?

I didn’t do any shoutouts on my @DearMishu Instagram account, and I still managed to grow the account from 0 to 25k followers in a year. It’s not a must to do shoutouts I guess!

Case study: how an Influencer made a huge insurance company pay for #medicine

 

Influencer helps with insurance company out of pocket payment

Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until β€ͺ#InfluencerMarketing came to the rescue! The results were:

  • very, very responsive (answering within 10 minutes)
  • a promise to fix immediately
  • a process that had been going on for a year ended successfully in two weeks
  • all sides are happy

What I like here the most is that the Influencer used her power to change the world in a good way and to help someone who needed help.

Its good to have an Influencer like that, it’s good…

Good luck brand and Influencer heroes! πŸ‘β€“ #DearMishuDad βœŠπŸ‘¨πŸ»β€πŸ« (Influencer contract template here: http://bit.ly/2qCVYnL)

 

 

What are the pitfalls of #Influencer marketing?

Oh so many, I don’t know where to start! The Influencer could be so bad that you may get negative results more than positive.. check your partner carefully, look at their feed at least 12 months back, see what help the Influencer has done for other brands, as well as make sure you are on same page.

 

(Tip: Start by looking to see if they have real or fake followers…).

What is a good influencer marketing #scorecard?

-A minimum of 50 #engagements on their posts (can be comments, retweet’s, replies, like, etc. ).
-A minimum of 2,000 #followers.
-Their posts are totally #awesome and original.

Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU, not tools.

Case study: why #Influencer Teairra Mari doesn’t smile in her FB #Ad and that’s awesome!

This facebook #Ad by influencer Teairra Mari is excellent, starting with her being up front and fully in compliance with FCC guidelines for transparency in advertising!Β  More analysis below the picture

Influencers case study : Teairra Mai on FB

YES!Β  Facebook Influencer singer Teairra Mai is doing Influencing right –

βœ… #Ad is there, right at the beginning of her ad post, which means compliance with FCC rules and transparency for her followers
βœ… Good engagement
βœ…Β Very high marks on authenticity: I would like to say very very authentic – please take a look – she is NOT smiling. Β That’s her personality, and that’s great- no need to show a lot of teeth if you are an influencer who doesn’t typically smile in a post. Β That’s you, that’s authentic. Keep being yourself, Teairra, and you’ll influence even more.

Conclusion: Authenticity is everything!Β  Not giving a s*** is great, and #BeYou is the formula for being a great #Influencer !!Β  Do all that, AND comply with FCC #Ad requirements – you’re golden!

And here is an example that is the total opposite –

Influencers case study that failed

WTF??!!

Yes, they remembered to use #Ad, but this Influencer obviously did not put much thought into the 1 sentence content.Β  No heart, no soul, not really trying….. so it looks like a stupid FB Ad, and hence the low engagement.

Be like Teairra, not like these guys!

Good luck brand heroes! πŸ‘β€“ #DearMishuDad βœŠπŸ‘¨πŸ»β€πŸ« (and don’t forget to sign a contract with the #Influencer, here: http://bit.ly/2qCVYnL)