What is a good influencer marketing #scorecard?

-A minimum of 50 #engagements on their posts (can be comments, retweet’s, replies, like, etc. ).
-A minimum of 2,000 #followers.
-Their posts are totally #awesome and original.

Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU, not tools.

Case study: why #Influencer Teairra Mari doesn’t smile in her FB #Ad and that’s awesome!

This facebook #Ad by influencer Teairra Mari is excellent, starting with her being up front and fully in compliance with FCC guidelines for transparency in advertising!  More analysis below the picture

Influencers case study : Teairra Mai on FB

YES!  Facebook Influencer singer Teairra Mai is doing Influencing right –

✅ #Ad is there, right at the beginning of her ad post, which means compliance with FCC rules and transparency for her followers
✅ Good engagement
✅ Very high marks on authenticity: I would like to say very very authentic – please take a look – she is NOT smiling.  That’s her personality, and that’s great- no need to show a lot of teeth if you are an influencer who doesn’t typically smile in a post.  That’s you, that’s authentic. Keep being yourself, Teairra, and you’ll influence even more.

Conclusion: Authenticity is everything!  Not giving a s*** is great, and #BeYou is the formula for being a great #Influencer !!  Do all that, AND comply with FCC #Ad requirements – you’re golden!

And here is an example that is the total opposite –

Influencers case study that failed

WTF??!!

Yes, they remembered to use #Ad, but this Influencer obviously did not put much thought into the 1 sentence content.  No heart, no soul, not really trying….. so it looks like a stupid FB Ad, and hence the low engagement.

Be like Teairra, not like these guys!

Good luck brand heroes! 👍– #DearMishuDad ✊👨🏻‍🏫 (and don’t forget to sign a contract with the #Influencer, here: http://bit.ly/2qCVYnL)

 

 

What is a music #Influencer?

Someone whose opinion music lovers listen to

 

I was asked to explain in simple English what a Music Influencer is, so here it goes: an influencer is someone that people LISTEN to.  Yes – you can think that you are an Influencer, you write every day, you publish twice a day on Instagram, twice a day on Pinterest, 12 times on Twitter…  and yet only if your followers are LISTENING to you, to your advice, to what you preach, to your – yes – your BS…  then and only then do I consider you an Influencer.

Read more on what makes someone an influencer

“What is #InfluencerMarketing?”, DearMishuDad answers.

Marketing has many sub-divisions and focuses. Marketing that focuses on finding & maintaining #Influencers is Influencer marketing. This has become popular because it is considered to be very effective for the cost. Influencers fall under the umbrella category of “word-of-mouth marketing”, which is considered to have the best influence on people’s opinion.

What are the best tools for finding Influencers for my product? What are the best tools for Influencer identification?

The best #tools are the original tools that come with the social network itself: Instagram app for Instagram Twitter app for twitter Facebook app for Facebook Frankly saying, other tools are too general and won’t address a specific product that YOU are building. Therefore, you should search by yourself, via hashtags that are suitable for your products, and see which Influencers get the best engagement, which ones have a real cult of followers that would be interested in your product or brand.

Who are social media Influencers? What is an Influencer?, DearMishuDad answers.

Influencers are accounts on Instagram, Twitter, Facebook, Snapchat, Pinterest, etc. that people listen to and follow their advice

“Can I use the creative of the sponsored post that the #Influencer was paid to sponsor my product?“

Only if the Contract between you two (https://dearmishudad.com/influencer-agreement/) is says so. Otherwise, ask the #Influencer, they may still agree. No matter what do not use it without their consent because it’s illegal.

 

 

“Influencers are a trusted authority on their #Hashtags” – DearMishuDad

Influencers are a trusted authority on their….

#Hashtags

 

Yes, that’s right, it’s not the topic they are authorities on, but rather their hashtag.  This means that when someone is searching for a specific hashtag, the Influencer who is right on top of the search results is… the most influential.

Tip:  Look for hashtags that have less than 500,000 uses. Choosing a less popular hashtag gives you more opportunity to have an impact.

How should I search for #Instagram for #Influencers for my business?

1. Search #hashtags and find one that fits your brand. Then see which accounts using it have the most engagement and LOVE from their followers.

2. Another option: ask your followers who else they love to #follow.

Good luck brand heroes! 👍– @DearMishuDad ✊

Why should my business work with a social media #influencer?

1. To market something, you need authority. Influencers already have the power of authority – they are a trusted voice.

2. These days more and more people are blocking ads on their browsers. Influencers beat those ad blockers with love .

3. Influencers create high quality content for you that you can re-purpose later for your marketing.

4. They Engage NEW target audiences, and create a relationship between them and your brand.

5. Influencers generate high quality leads, in very specific niches.

All of the above can increase your #ROI!

Good luck brand heroes! 👍– @DearMishuDad ✊