There is no “outreach” to Influencers, there is “hiring”. Think “hiring” instead of “outreach”
There is a hot debate on that. In my opinion:
A minimum of 50 engagements on their posts (can be comments, retweet’s, replies, like, etc. ).
A minimum of 2,000 followers.
Their posts are totally awesome and original.
Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU.
Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.
-Check their followers: are many of them without pictures? No posts? Weird names? No names? No Bio?
-Check what they commented exactly: do the comment looks like an output of a robot? Spam comments..?
-How are their posts – do they look authentic or trash/junk/spam/low quality?
DM them a straightforward message, and ask an influencer something like: “Hi Johnny, I would like to pay you for promoting my ____ product. Is that ok, and what would be your fee?”
That’s right, that’s right: The whole notion of “outreach” to Influencers is a myth. There is no outreach, there is “hiring.” If you want to work with an Influencer who is a professional and will take your product and business seriously, think “hiring” instead of “outreach.” Think simple, talk in short sentences, and get to the point. What you want to know is:
1. Will he/she/it do it.
2. How much.
Here is an example of what worked last year but won’t fly THIS year (or at least not by those who reads my post):
There is no point of hiring an influencer for a universal “all-products-are-ok” for me to “shout out”” (not to mention that $5/work sounds like something that will bring negative ROI to you). In fact, from my experience, you don’t want someone to shout out your product, you want a SERIOUS Influencer that you KNOW that your product/brand fits the desire of that Influencer followers. You also want to validate that the Influencer feels GOOD about your product (otherwise how can that Influencer send a good message, a message that all will listen to).
If you are in love with that Influencers job, then why not? This is generally called making them your brand Ambassador but still keep them external contracors. This way they will lock down their schedule for you, and that’s awesome. It’s a big love story…
Yes, but you are missing the chance for an authentic post that they will be creating for you. They are really professionals, they know what to do. If you give them your post or photo, it will look like an ad and not like an authentic testimony.
If you have an online business, Facebook ads are useful, but Influencer marketing can give you even more bang for your buck.
Not necessarily. What you need to #focus on is the type of people who follow the Influencer, and what else they might like. For example, my @DearMishu is followed by dog lovers but also by people who are interested in travel, a holistic lifestyle, family, and living in the present. What products would those people like? Get creative!