This facebook #Ad by influencer Teairra Mari is excellent, starting with her being up front and fully in compliance with FCC guidelines for transparency in advertising! More analysis below the picture
YES! Facebook Influencer singer Teairra Mai is doing Influencing right –
✅ #Ad is there, right at the beginning of her ad post, which means compliance with FCC rules and transparency for her followers
✅ Good engagement
✅ Very high marks on authenticity: I would like to say very very authentic – please take a look – she is NOT smiling. That’s her personality, and that’s great- no need to show a lot of teeth if you are an influencer who doesn’t typically smile in a post. That’s you, that’s authentic. Keep being yourself, Teairra, and you’ll influence even more.
Conclusion: Authenticity is everything! Not giving a s*** is great, and #BeYou is the formula for being a great #Influencer !! Do all that, AND comply with FCC #Ad requirements – you’re golden!
And here is an example that is the total opposite –
Yes, they remembered to use #Ad, but this Influencer obviously did not put much thought into the 1 sentence content. No heart, no soul, not really trying….. so it looks like a stupid FB Ad, and hence the low engagement.
Be like Teairra, not like these guys!
Good luck brand heroes! 👍– #DearMishuDad ✊👨🏻🏫 (and don’t forget to sign a contract with the #Influencer, here: http://bit.ly/2qCVYnL)