Case study: why #Influencer Teairra Mari doesn’t smile in her FB #Ad and that’s awesome!

This facebook #Ad by influencer Teairra Mari is excellent, starting with her being up front and fully in compliance with FCC guidelines for transparency in advertising!  More analysis below the picture

Influencers case study : Teairra Mai on FB

YES!  Facebook Influencer singer Teairra Mai is doing Influencing right –

✅ #Ad is there, right at the beginning of her ad post, which means compliance with FCC rules and transparency for her followers
✅ Good engagement
✅ Very high marks on authenticity: I would like to say very very authentic – please take a look – she is NOT smiling.  That’s her personality, and that’s great- no need to show a lot of teeth if you are an influencer who doesn’t typically smile in a post.  That’s you, that’s authentic. Keep being yourself, Teairra, and you’ll influence even more.

Conclusion: Authenticity is everything!  Not giving a s*** is great, and #BeYou is the formula for being a great #Influencer !!  Do all that, AND comply with FCC #Ad requirements – you’re golden!

And here is an example that is the total opposite –

Influencers case study that failed

WTF??!!

Yes, they remembered to use #Ad, but this Influencer obviously did not put much thought into the 1 sentence content.  No heart, no soul, not really trying….. so it looks like a stupid FB Ad, and hence the low engagement.

Be like Teairra, not like these guys!

Good luck brand heroes! 👍– #DearMishuDad ✊👨🏻‍🏫 (and don’t forget to sign a contract with the #Influencer, here: http://bit.ly/2qCVYnL)

 

 

What are the best tools for finding Influencers for my product? What are the best tools for Influencer identification?

The best #tools are the original tools that come with the social network itself: Instagram app for Instagram Twitter app for twitter Facebook app for Facebook Frankly saying, other tools are too general and won’t address a specific product that YOU are building. Therefore, you should search by yourself, via hashtags that are suitable for your products, and see which Influencers get the best engagement, which ones have a real cult of followers that would be interested in your product or brand.

“Can I use the creative of the sponsored post that the #Influencer was paid to sponsor my product?“

Only if the Contract between you two (https://dearmishudad.com/influencer-agreement/) is says so. Otherwise, ask the #Influencer, they may still agree. No matter what do not use it without their consent because it’s illegal.