I’m NG. I’m a former tennis player and Silicon Valley entrepreneur. You may know me from DearMishu, Advice Column – I’m her proud dad. With this site I am hoping to bring something of value to the brand community: straight-forward teaching on how to find, approach, and contract those Instagram/Twitter/Facebook, etc. Influencers. I hope to have an impact and make a contribution to all of those hard working small business owners out there (my brand heroes).
I was asked to explain in simple English what a Music Influencer is, so here it goes: an influencer is someone that people LISTEN to. Yes – you can think that you are an Influencer, you write every day, you publish twice a day on Instagram, twice a day on Pinterest, 12 times on Twitter… and yet only if your followers are LISTENING to you, to your advice, to what you preach, to your – yes – your BS… then and only then do I consider you an Influencer.
Marketing has many sub-divisions and focuses. Marketing that focuses on finding & maintaining #Influencers is Influencer marketing. This has become popular because it is considered to be very effective for the cost. Influencers fall under the umbrella category of “word-of-mouth marketing”, which is considered to have the best influence on people’s opinion.
The best #tools are the original tools that come with the social network itself: Instagram app for Instagram Twitter app for twitter Facebook app for Facebook Frankly saying, other tools are too general and won’t address a specific product that YOU are building. Therefore, you should search by yourself, via hashtags that are suitable for your products, and see which Influencers get the best engagement, which ones have a real cult of followers that would be interested in your product or brand.
Yes, that’s right, it’s not the topic they are authorities on, but rather their hashtag. This means that when someone is searching for a specific hashtag, the Influencer who is right on top of the search results is… the most influential.
Tip: Look for hashtags that have less than 500,000 uses. Choosing a less popular hashtag gives you more opportunity to have an impact.