When you’re signing a contract between a brand and an Influencer, don’t forget to cover which #Hashtags you want included.
People feel more and more open to branded content on Instagram. Thanks to #InfluencerMarketing brands can reach people’s authentic values.
Here are some good questions:
- Ask about their love for your product, because if they don’t love it how can they make others love it.
- Have they promoted a similar product or a competitor
- How much do they usually charge per post (and why)
- Ask to see their best engagemented posts and then ask why they were successful and can they repeat the same success with your post and why.
- Ask what the optimal time and days have been for their most engaged posts.
- Do they delete the post the day later or keep them forever?
- Last, ask them if you can keep the creatives from their sponsored posts that you pay for.
Ask THEM how much they suggest (and why). Then add a bit more. Why? Besides showing that you really respect them, and your product, this will let them give even more to you. Tip: I found socialbluebook.com‘s* recommended Influencer rate estimates to be pretty accurate.
*I’m not getting affiliation fee.
Let’s analyse a product endoresement of Micro-Influencer Kelly Maire
- having a very authentic exciting seducing message why she endorses the potty training book
- she follows FCC rules with adding the #ad
- Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!
Influencer marketing WORKS! I’ve compiled some testimonials from Twitter on influencer marketing and it’s pretty impressive.
Influencer marketing really works. I’m for sure getting the sweat band Bree Candace has just because I like her 🤷🏾♀️
— Tonnisha Jae (@tonnishaenglish) March 21, 2018
Goal of $50,000 accomplished in 41 minutes… $700,000 raised in a day. Please tell me social media and influencer marketing isn’t the way of the future.
I need a piece of this pie. What to do… What to do…
— Matt Brinker (@lifeofbrinks) March 28, 2018
— Courtney Posch (@courtney_posch) March 1, 2018
Influencer marketing is definitely here to stay. I think that Pat McAfee is successful at this on Instagram and Twitter for Barstool Sports because he is hilarious and relatable. Small businesses can utilize influencers to easily bring attention to their business! #MKTG475
— Liz Hooper (@liz_hoop) March 5, 2018
Lee Abbamonte is a very successful world traveler and uses Instagram to promote his travels and other products. He knows how to market himself and his influence has lasted a long time. Small businesses need influencers like him to promote their product. #mktg475 pic.twitter.com/KEr3MMyr4w
— Ryan Daugherty (@darty1992) March 5, 2018
For example, companies such as Coach have used Selena Gomez to improve their brand image. Coach was beginning to be “old news,” so they used someone new and popular to change that for them. #mktg475 pic.twitter.com/IlyrZGaz8r
— Marissa DiLoreto (@MarissaDiLo) March 5, 2018
— Derek Radle (@radle_derek) March 5, 2018
#MKTG475 @KylieJenner is very big on Instagram. I find it interesting that she doesnt spend money on advertising bc she uses her social media following to promote her own make up brand. Small businesses can utilize this marketing by partnering with popular social media accounts pic.twitter.com/YutAPmSzxk
— Sara Finfrock (@Sarafinfrock1) March 5, 2018
I totally agree with this! Savannah Chrisley is one of my favorite people to watch! I subscribed to @FabFitFun because of her. A ton of makeup brands use her as well! I feel like young girls could really look up to her! #MKTG475
— Kass (@kassidy_b2) March 1, 2018
We recently started using a local influencer for one of our few B2C clients and it has taken off like crazy! Tons of engagement, reach, etc. #SproutChat
— webSURGE (@websurgenow) April 4, 2018
A3: We discovered a wealth of engagement stemming from visitors 55+ when we promoted the annual Quilts show at @LakeMetroparks Farmpark. The engagement was through the roof and our cost per engagement was near $0.01.#sproutchat
— John Venen (@JohnVenen) April 4, 2018
The reason influencer marketing works so well is that we’ve been influencing each other for years already… a few days ago @lizcarey92 went to @LEGOLANDWindsor (not in association with them as far as I know), put it on insta stories & I booked to go for today after I saw it
— Emma Louise (@oncefallenangel) April 3, 2018
I think WOM will always be the most effective, so I think influencers in some form are here to stay. @_ItsSavannah_ is a very effective influencer because everyone wants to be her! I think she is most influential on Instagram. Small business can use local influencers #MKTG475 pic.twitter.com/IbN2bj2Rs0
— Abigail (@_abigailcadle) March 1, 2018
Cool Runnings Part 2: @RedStripe comes to the rescue for @Jambobsled buying them a new bobsled to compete in the 2018 Winter Olympics with. Classy move by the No. 1 beer in Jamaica. #SleighAllDay #MKTG475https://t.co/mtv1W4RbFG
— Michael Seppi (@mlseppi) February 26, 2018
Burger King has brought the entire brand back through influencer marketing…
— CONNOR BLAKLEY (@BlakleyConnor) March 6, 2018
— Miss Sophie (@letsdostuffs) January 18, 2018
— Ms. Mbacha (@IreneMbacha) March 26, 2018
Please send me your examples of great influencer marketing successes — I’d love to post and share them!
Read here how my dog (and BFF) helped me to resolve my Insurance claim with Insurance company. The power of #MicroInfluencers can b amazing..!!
When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the Influencer’s social media platforms the content will be published to.
How I feel after good coffee, good food & a day exploring my city 🤸🏽♀️🙌🏽 . . Every time i’m headed into Boston, I always check @fittcity to find the best spots! Workouts, paleo eats, coffee shops – they have it all! This weekend I stopped at @eatbychloe and @juicepress after finding them on the site & I will def be going back for more🤤 Click the link in my bio to start exploring your city🏙 Have the best Sunday guys!!! #fittnation #fittcityboston #ad
Allie does not have over 1M followers. She has only 7.8k – which makes her a micro-influencer. Even a micro-micro-influencer. HOWEVER, look how talented she is, how genuine of a message she’s radiating to those 7.8k – she is so real the way she drinks her coffee (the product she promotes here) that it’s..amazing… and ppl LISTEN to her. And the engagement is GREAT (100 comments, that’s very very high rate compared to her number of followers).
Furthermore, she shows that she cares, she always respond to comments, look:
Responding brings even more engagement and trust.
Perfect micro-influencer, we need more of you, Allie!
There is a hot debate on that. In my opinion:
A minimum of 50 engagements on their posts (can be comments, retweet’s, replies, like, etc. ).
A minimum of 2,000 followers.
Their posts are totally awesome and original.
Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU.