The best influencer #agencies for bloggers?

There is no β€œbest” Influencer Agency for bloggers (or non bloggers) yet. It’s still early and no one is winning the market yet.

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

Let’s analyse a product endoresement of Micro-Influencer Kelly Maire

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

She is:

  1. having a very authentic exciting seducing message why she endorses the potty training book
  2. she follows FCC rules with adding the #ad
  3. Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!

Influencer Marketing works and here are some real examples

 

 

Influencer marketing WORKS! I’ve compiled some testimonials from Twitter on influencer marketing and it’s pretty impressive.

 

Please send me your examples of great influencer marketing successes — I’d love to post and share them!
email:Β  ng[at]dearmishudad[dot]com

Should I pay to only Influencers with 1,000,000 followers?

Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.

“Chase the hashtags.. That’s your Influencer”

Chase the hashtags that are related to your product/brand. See who sticks out as a leader (in terms of engagement) for those hastags. That’s your Influencer

What determines influence? Is it a calculated #score, fan numbers or something else?

There is a hot debate on that. In my opinion:

A minimum of 50 engagements on their posts (can be comments, retweet’s, replies, like, etc. ).

A minimum of 2,000 followers.

Their posts are totally awesome and original.


Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU.

How do I know that an Influencer is #fake?

-Check their followers: are many of them without pictures? No posts? Weird names? No names? No Bio?

-Check what they commented exactly: do the comment looks like an output of a robot? Spam comments..?

-How are their posts – do they look authentic or trash/junk/spam/low quality?

 

“How can I ask an influencer to promote my product?”, DearMishuDad answers

DM them a straightforward message, and ask an influencer something like: “Hi Johnny, I would like to pay you for promoting my ____ product. Is that ok, and what would be your fee?”

 

That’s right, that’s right:Β The whole notion of “outreach” to Influencers is a myth.Β  There is no outreach, there is “hiring.” If you want to work with an Influencer who is a professional and will take your product and business seriously, think “hiring” instead of “outreach.”Β  Think simple, talk in short sentences, and get to the point.Β  What you want to know is:
1. Will he/she/it do it.
2. How much.

 

Don’t: “$5 for shout out πŸ”₯πŸ”₯πŸ”₯ DM me for shout out.”

Here is an example of what worked last year but won’t fly THIS year (or at least not by those who reads my post):

DONT!! $5 for shout out πŸ”₯πŸ”₯πŸ”₯ DM me for shout out.

There is no point of hiring an influencer for a universal “all-products-are-ok” for me to “shout out”” (not to mention that $5/work sounds like something that will bring negative ROI to you).Β  In fact, from my experience, you don’t want someone to shout out your product, you want a SERIOUS InfluencerΒ  that you KNOW that your product/brand fits the desire of that Influencer followers.Β  You also want to validate that the Influencer feels GOOD about your product (otherwise how can that Influencer send a good message, a message that all will listen to).

 

Do I need to choose an #Influencer from my same industry?- DearMishuDad answers

Not necessarily. What you need to #focus on is the type of people who follow the Influencer, and what else they might like. For example, my @DearMishu is followed by dog lovers but also by people who are interested in travel, a holistic lifestyle, family, and living in the present. What products would those people like? Get creative!