There is no “best” Influencer Agency for bloggers (or non bloggers) yet. It’s still early and no one is winning the market yet.
Here are some good questions:
- Ask about their love for your product, because if they don’t love it how can they make others love it.
- Have they promoted a similar product or a competitor
- How much do they usually charge per post (and why)
- Ask to see their best engagemented posts and then ask why they were successful and can they repeat the same success with your post and why.
- Ask what the optimal time and days have been for their most engaged posts.
- Do they delete the post the day later or keep them forever?
- Last, ask them if you can keep the creatives from their sponsored posts that you pay for.
Ask THEM how much they suggest (and why). Then add a bit more. Why? Besides showing that you really respect them, and your product, this will let them give even more to you. Tip: I found socialbluebook.com‘s* recommended Influencer rate estimates to be pretty accurate.
*I’m not getting affiliation fee.
Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.
Yes (it happens often) but you – the brand – should know about the deletion in advance. You can also lay this out in your Contract.
Chase the hashtags that are related to your product/brand. See who sticks out as a leader (in terms of engagement) for those hastags. That’s your Influencer
When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the Influencer’s social media platforms the content will be published to.
There is no “outreach” to Influencers, there is “hiring”. Think “hiring” instead of “outreach”
Yes! You can ask that when discussing the terms of the Contract (http://dearmishudad.com/influencer-agreement/)– in this case, it means that the Influencer will not work with competitors.
DM them a straightforward message, and ask an influencer something like: “Hi Johnny, I would like to pay you for promoting my ____ product. Is that ok, and what would be your fee?”
That’s right, that’s right: The whole notion of “outreach” to Influencers is a myth. There is no outreach, there is “hiring.” If you want to work with an Influencer who is a professional and will take your product and business seriously, think “hiring” instead of “outreach.” Think simple, talk in short sentences, and get to the point. What you want to know is:
1. Will he/she/it do it.
2. How much.