“People feel more and more open to branded content on Instagram. Thanks to #InfluencerMarketing brands can reach people’s authentic values.”

People feel more and more open to branded content on Instagram. Thanks to #InfluencerMarketing brands can reach people’s authentic values.

What can I ask when I’m interviewing a potential Influencer to work with?

Here are some good questions:

  1. Ask about their love for your product, because if they don’t love it how can they make others love it.
  2. Have they promoted a similar product or a competitor
  3. How much do they usually charge per post (and why)
  4. Ask to see their best engagemented posts and then ask why they were successful and can they repeat the same success with your post and why.
  5. Ask what the optimal time and days have been for their most engaged posts.
  6. Do they delete the post the day later or keep them forever?
  7. Last, ask them if you can keep the creatives from their sponsored posts that you pay for.

How much should I pay Influencers to promote my brand/product?

Ask THEM how much they suggest (and why). Then add a bit more. Why? Besides showing that you really respect them, and your product, this will let them give even more to you.  Tip: I found socialbluebook.com‘s* recommended Influencer rate estimates to be pretty accurate.

*I’m not getting affiliation fee.

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

Let’s analyse a product endoresement of Micro-Influencer Kelly Maire

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

She is:

  1. having a very authentic exciting seducing message why she endorses the potty training book
  2. she follows FCC rules with adding the #ad
  3. Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!

Should I pay to only Influencers with 1,000,000 followers?

Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.

When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the #Influencer’s social media platforms the content will be published to.

When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the Influencer’s social media platforms the content will be published to.

Influencer Contract: When you're signing a contract between a brand and an influencer, don't forget to cover which of the Influencer's social media platforms the content will be published to.

There is no “outreach” to Influencers, there is “hiring”. Think “hiring” instead of “outreach” – DearMishuDad

There is no “outreach” to Influencers, there is “hiring”. Think “hiring” instead of “outreach”

Should I ask the #Influencer for exclusivity with the Contract? – DearMishuDad answers..

Yes! You can ask that when discussing the terms of the Contract (http://dearmishudad.com/influencer-agreement/)– in this case, it means that the Influencer will not work with competitors.

 

What determines influence? Is it a calculated #score, fan numbers or something else?

There is a hot debate on that. In my opinion:

A minimum of 50 engagements on their posts (can be comments, retweet’s, replies, like, etc. ).

A minimum of 2,000 followers.

Their posts are totally awesome and original.


Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU.

Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.

Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.