People feel more and more open to branded content on Instagram. Thanks to #InfluencerMarketing brands can reach people’s authentic values.
Let’s analyse a product endoresement of Micro-Influencer Kelly Maire
- having a very authentic exciting seducing message why she endorses the potty training book
- she follows FCC rules with adding the #ad
- Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!
When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the Influencer’s social media platforms the content will be published to.
There is no “outreach” to Influencers, there is “hiring”. Think “hiring” instead of “outreach”
How I feel after good coffee, good food & a day exploring my city 🤸🏽♀️🙌🏽 . . Every time i’m headed into Boston, I always check @fittcity to find the best spots! Workouts, paleo eats, coffee shops – they have it all! This weekend I stopped at @eatbychloe and @juicepress after finding them on the site & I will def be going back for more🤤 Click the link in my bio to start exploring your city🏙 Have the best Sunday guys!!! #fittnation #fittcityboston #ad
Allie does not have over 1M followers. She has only 7.8k – which makes her a micro-influencer. Even a micro-micro-influencer. HOWEVER, look how talented she is, how genuine of a message she’s radiating to those 7.8k – she is so real the way she drinks her coffee (the product she promotes here) that it’s..amazing… and ppl LISTEN to her. And the engagement is GREAT (100 comments, that’s very very high rate compared to her number of followers).
Furthermore, she shows that she cares, she always respond to comments, look:
Responding brings even more engagement and trust.
Perfect micro-influencer, we need more of you, Allie!
Yes! You can ask that when discussing the terms of the Contract (http://dearmishudad.com/influencer-agreement/)– in this case, it means that the Influencer will not work with competitors.
There is a hot debate on that. In my opinion:
A minimum of 50 engagements on their posts (can be comments, retweet’s, replies, like, etc. ).
A minimum of 2,000 followers.
Their posts are totally awesome and original.
Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU.
Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.
-Check their followers: are many of them without pictures? No posts? Weird names? No names? No Bio?
-Check what they commented exactly: do the comment looks like an output of a robot? Spam comments..?
-How are their posts – do they look authentic or trash/junk/spam/low quality?
DM them a straightforward message, and ask an influencer something like: “Hi Johnny, I would like to pay you for promoting my ____ product. Is that ok, and what would be your fee?”
That’s right, that’s right: The whole notion of “outreach” to Influencers is a myth. There is no outreach, there is “hiring.” If you want to work with an Influencer who is a professional and will take your product and business seriously, think “hiring” instead of “outreach.” Think simple, talk in short sentences, and get to the point. What you want to know is:
1. Will he/she/it do it.
2. How much.