What can I ask when I’m interviewing a potential Influencer to work with?

Here are some good questions:

  1. Ask about their love for your product, because if they don’t love it how can they make others love it.
  2. Have they promoted a similar product or a competitor
  3. How much do they usually charge per post (and why)
  4. Ask to see their best engagemented posts and then ask why they were successful and can they repeat the same success with your post and why.
  5. Ask what the optimal time and days have been for their most engaged posts.
  6. Do they delete the post the day later or keep them forever?
  7. Last, ask them if you can keep the creatives from their sponsored posts that you pay for.

Can an Influencer delete a paid post?

Yes (it happens often) but you – the brand – should know about the deletion in advance. You can also lay this out in your Contract.

When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the #Influencer’s social media platforms the content will be published to.

When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the Influencer’s social media platforms the content will be published to.

Influencer Contract: When you're signing a contract between a brand and an influencer, don't forget to cover which of the Influencer's social media platforms the content will be published to.

How do I know that an Influencer is #fake?

-Check their followers: are many of them without pictures? No posts? Weird names? No names? No Bio?

-Check what they commented exactly: do the comment looks like an output of a robot? Spam comments..?

-How are their posts – do they look authentic or trash/junk/spam/low quality?

 

Don’t: “$5 for shout out 🔥🔥🔥 DM me for shout out.”

Here is an example of what worked last year but won’t fly THIS year (or at least not by those who reads my post):

DONT!! $5 for shout out 🔥🔥🔥 DM me for shout out.

There is no point of hiring an influencer for a universal “all-products-are-ok” for me to “shout out”” (not to mention that $5/work sounds like something that will bring negative ROI to you).  In fact, from my experience, you don’t want someone to shout out your product, you want a SERIOUS Influencer  that you KNOW that your product/brand fits the desire of that Influencer followers.  You also want to validate that the Influencer feels GOOD about your product (otherwise how can that Influencer send a good message, a message that all will listen to).

 

Am I allowed to tell the #Influencer exactly what pic and text to post?

Yes, but you are missing the chance for an authentic post that they will be creating for you. They are really professionals, they know what to do. If you give them your post or photo, it will look like an ad and not like an authentic testimony.

 

Case study: why #Influencer Teairra Mari doesn’t smile in her FB #Ad and that’s awesome!

This facebook #Ad by influencer Teairra Mari is excellent, starting with her being up front and fully in compliance with FCC guidelines for transparency in advertising!  More analysis below the picture

Influencers case study : Teairra Mai on FB

YES!  Facebook Influencer singer Teairra Mai is doing Influencing right –

✅ #Ad is there, right at the beginning of her ad post, which means compliance with FCC rules and transparency for her followers
✅ Good engagement
✅ Very high marks on authenticity: I would like to say very very authentic – please take a look – she is NOT smiling.  That’s her personality, and that’s great- no need to show a lot of teeth if you are an influencer who doesn’t typically smile in a post.  That’s you, that’s authentic. Keep being yourself, Teairra, and you’ll influence even more.

Conclusion: Authenticity is everything!  Not giving a s*** is great, and #BeYou is the formula for being a great #Influencer !!  Do all that, AND comply with FCC #Ad requirements – you’re golden!

And here is an example that is the total opposite –

Influencers case study that failed

WTF??!!

Yes, they remembered to use #Ad, but this Influencer obviously did not put much thought into the 1 sentence content.  No heart, no soul, not really trying….. so it looks like a stupid FB Ad, and hence the low engagement.

Be like Teairra, not like these guys!

Good luck brand heroes! 👍– #DearMishuDad ✊👨🏻‍🏫 (and don’t forget to sign a contract with the #Influencer, here: http://bit.ly/2qCVYnL)