What can I ask when I’m interviewing a potential Influencer to work with?

Here are some good questions:

  1. Ask about their love for your product, because if they don’t love it how can they make others love it.
  2. Have they promoted a similar product or a competitor
  3. How much do they usually charge per post (and why)
  4. Ask to see their best engagemented posts and then ask why they were successful and can they repeat the same success with your post and why.
  5. Ask what the optimal time and days have been for their most engaged posts.
  6. Do they delete the post the day later or keep them forever?
  7. Last, ask them if you can keep the creatives from their sponsored posts that you pay for.

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

Let’s analyse a product endoresement of Micro-Influencer Kelly Maire

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

She is:

  1. having a very authentic exciting seducing message why she endorses the potty training book
  2. she follows FCC rules with adding the #ad
  3. Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!

Influencer Marketing works and here are some real examples



Influencer marketing WORKS! I’ve compiled some testimonials from Twitter on influencer marketing and it’s pretty impressive.


Please send me your examples of great influencer marketing successes — I’d love to post and share them!
email:  ng[at]dearmishudad[dot]com

Should I pay to only Influencers with 1,000,000 followers?

Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.

“Chase the hashtags.. That’s your Influencer”

Chase the hashtags that are related to your product/brand. See who sticks out as a leader (in terms of engagement) for those hastags. That’s your Influencer

There is no “outreach” to Influencers, there is “hiring”. Think “hiring” instead of “outreach” – DearMishuDad

There is no “outreach” to Influencers, there is “hiring”. Think “hiring” instead of “outreach”

Should I ask the #Influencer for exclusivity with the Contract? – DearMishuDad answers..

Yes! You can ask that when discussing the terms of the Contract (http://dearmishudad.com/influencer-agreement/)– in this case, it means that the Influencer will not work with competitors.


What determines influence? Is it a calculated #score, fan numbers or something else?

There is a hot debate on that. In my opinion:

A minimum of 50 engagements on their posts (can be comments, retweet’s, replies, like, etc. ).

A minimum of 2,000 followers.

Their posts are totally awesome and original.

Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU.

How do I know that an Influencer is #fake?

-Check their followers: are many of them without pictures? No posts? Weird names? No names? No Bio?

-Check what they commented exactly: do the comment looks like an output of a robot? Spam comments..?

-How are their posts – do they look authentic or trash/junk/spam/low quality?


“How can I ask an influencer to promote my product?”, DearMishuDad answers

DM them a straightforward message, and ask an influencer something like: “Hi Johnny, I would like to pay you for promoting my ____ product. Is that ok, and what would be your fee?”


That’s right, that’s right: The whole notion of “outreach” to Influencers is a myth.  There is no outreach, there is “hiring.” If you want to work with an Influencer who is a professional and will take your product and business seriously, think “hiring” instead of “outreach.”  Think simple, talk in short sentences, and get to the point.  What you want to know is:
1. Will he/she/it do it.
2. How much.