There is no “best” Influencer Agency for bloggers (or non bloggers) yet. It’s still early and no one is winning the market yet.
Let’s analyse a product endoresement of Micro-Influencer Kelly Maire
- having a very authentic exciting seducing message why she endorses the potty training book
- she follows FCC rules with adding the #ad
- Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!
Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.
Yes (it happens often) but you – the brand – should know about the deletion in advance. You can also lay this out in your Contract.
When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the Influencer’s social media platforms the content will be published to.
There is no “outreach” to Influencers, there is “hiring”. Think “hiring” instead of “outreach”
DM them a straightforward message, and ask an influencer something like: “Hi Johnny, I would like to pay you for promoting my ____ product. Is that ok, and what would be your fee?”
That’s right, that’s right: The whole notion of “outreach” to Influencers is a myth. There is no outreach, there is “hiring.” If you want to work with an Influencer who is a professional and will take your product and business seriously, think “hiring” instead of “outreach.” Think simple, talk in short sentences, and get to the point. What you want to know is:
1. Will he/she/it do it.
2. How much.
If you have an online business, Facebook ads are useful, but Influencer marketing can give you even more bang for your buck.
Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until #InfluencerMarketing came to the rescue! The results were:
- very, very responsive (answering within 10 minutes)
- a promise to fix immediately
- a process that had been going on for a year ended successfully in two weeks
- all sides are happy
What I like here the most is that the Influencer used her power to change the world in a good way and to help someone who needed help.
Its good to have an Influencer like that, it’s good…
Good luck brand and Influencer heroes! 👍– #DearMishuDad ✊👨🏻🏫 (Influencer contract template here: http://bit.ly/2qCVYnL)
This facebook #Ad by influencer Teairra Mari is excellent, starting with her being up front and fully in compliance with FCC guidelines for transparency in advertising! More analysis below the picture
YES! Facebook Influencer singer Teairra Mai is doing Influencing right –
✅ #Ad is there, right at the beginning of her ad post, which means compliance with FCC rules and transparency for her followers
✅ Good engagement
✅ Very high marks on authenticity: I would like to say very very authentic – please take a look – she is NOT smiling. That’s her personality, and that’s great- no need to show a lot of teeth if you are an influencer who doesn’t typically smile in a post. That’s you, that’s authentic. Keep being yourself, Teairra, and you’ll influence even more.
Conclusion: Authenticity is everything! Not giving a s*** is great, and #BeYou is the formula for being a great #Influencer !! Do all that, AND comply with FCC #Ad requirements – you’re golden!
And here is an example that is the total opposite –
Yes, they remembered to use #Ad, but this Influencer obviously did not put much thought into the 1 sentence content. No heart, no soul, not really trying….. so it looks like a stupid FB Ad, and hence the low engagement.
Be like Teairra, not like these guys!
Good luck brand heroes! 👍– #DearMishuDad ✊👨🏻🏫 (and don’t forget to sign a contract with the #Influencer, here: http://bit.ly/2qCVYnL)