Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.
DM them a straightforward message, and ask an influencer something like: “Hi Johnny, I would like to pay you for promoting my ____ product. Is that ok, and what would be your fee?”
That’s right, that’s right: The whole notion of “outreach” to Influencers is a myth. There is no outreach, there is “hiring.” If you want to work with an Influencer who is a professional and will take your product and business seriously, think “hiring” instead of “outreach.” Think simple, talk in short sentences, and get to the point. What you want to know is:
1. Will he/she/it do it.
2. How much.
Here is an example of what worked last year but won’t fly THIS year (or at least not by those who reads my post):
There is no point of hiring an influencer for a universal “all-products-are-ok” for me to “shout out”” (not to mention that $5/work sounds like something that will bring negative ROI to you). In fact, from my experience, you don’t want someone to shout out your product, you want a SERIOUS Influencer that you KNOW that your product/brand fits the desire of that Influencer followers. You also want to validate that the Influencer feels GOOD about your product (otherwise how can that Influencer send a good message, a message that all will listen to).
What is the best way to ask an influencer for their pay rate? Like this!
Yes that’s the RIGHT way – just DM a short message to your potential Influencer, and ask for their rates.
The answer in this example is great – straight to the point and showing authenticity (it’s a good sign when an influencer will not agree to promote just any product).
Tip: if the Influencer’s answer is not very clear or sincere, or they don’t ask you about your product, they might not be a Pro
Good luck brand heroes! 👍– @DearMishuDad ✊