“How can I ask an influencer to promote my product?”, DearMishuDad answers

DM them a straightforward message, and ask an influencer something like: “Hi Johnny, I would like to pay you for promoting my ____ product. Is that ok, and what would be your fee?”

 

That’s right, that’s right: The whole notion of “outreach” to Influencers is a myth.  There is no outreach, there is “hiring.” If you want to work with an Influencer who is a professional and will take your product and business seriously, think “hiring” instead of “outreach.”  Think simple, talk in short sentences, and get to the point.  What you want to know is:
1. Will he/she/it do it.
2. How much.

 

Should I pay a #retainer to the Influencer?

If you are in love with that Influencers job, then why not? This is generally called making them your brand Ambassador but still keep them external contracors. This way they will lock down their schedule for you, and that’s awesome. It’s a big love story…

Am I allowed to tell the #Influencer exactly what pic and text to post?

Yes, but you are missing the chance for an authentic post that they will be creating for you. They are really professionals, they know what to do. If you give them your post or photo, it will look like an ad and not like an authentic testimony.

 

What are the pitfalls of #Influencer marketing?

Oh so many, I don’t know where to start! The Influencer could be so bad that you may get negative results more than positive.. check your partner carefully, look at their feed at least 12 months back, see what help the Influencer has done for other brands, as well as make sure you are on same page.

 

(Tip: Start by looking to see if they have real or fake followers…).

“Can I use the creative of the sponsored post that the #Influencer was paid to sponsor my product?“

Only if the Contract between you two (http://dearmishudad.com/influencer-agreement/) is says so. Otherwise, ask the #Influencer, they may still agree. No matter what do not use it without their consent because it’s illegal.

 

 

Case study: asking #Influencers for their rates (doing it the right way)

What is the best way to ask an influencer for their pay rate?  Like this!

Finding out influencer pay rate

Yes that’s the RIGHT way – just DM a short message to your potential Influencer, and ask for their rates.

The answer in this example is great – straight to the point and showing authenticity (it’s a good sign when an influencer will not agree to promote just any product).

Tip: if the Influencer’s answer is not very clear or sincere, or they don’t ask you about your product, they might not be a Pro

Good luck brand heroes! 👍– @DearMishuDad ✊

 

Why should my business work with a social media #influencer?

1. To market something, you need authority. Influencers already have the power of authority – they are a trusted voice.

2. These days more and more people are blocking ads on their browsers. Influencers beat those ad blockers with love .

3. Influencers create high quality content for you that you can re-purpose later for your marketing.

4. They Engage NEW target audiences, and create a relationship between them and your brand.

5. Influencers generate high quality leads, in very specific niches.

All of the above can increase your #ROI!

Good luck brand heroes! 👍– @DearMishuDad ✊