There is no “best” Influencer Agency for bloggers (or non bloggers) yet. It’s still early and no one is winning the market yet.
The brands negotiate a contract (Sample Influencer Contract – (http://dearmishudad.com/influencer-agreement/), which says exactly what’s the pay, for what, when and who has the right to re-use the content, and voila – brands pay, and Influencers deliver!
When you’re signing a contract between a brand and an Influencer, don’t forget to cover what type of language or references should NOT be used.
When you’re signing a contract between a brand and an influencer, don’t forget to indicate whether the brand can reuse the content the Influencer has created, or not.
Here are some good questions:
- Ask about their love for your product, because if they don’t love it how can they make others love it.
- Have they promoted a similar product or a competitor
- How much do they usually charge per post (and why)
- Ask to see their best engagemented posts and then ask why they were successful and can they repeat the same success with your post and why.
- Ask what the optimal time and days have been for their most engaged posts.
- Do they delete the post the day later or keep them forever?
- Last, ask them if you can keep the creatives from their sponsored posts that you pay for.
Ask THEM how much they suggest (and why). Then add a bit more. Why? Besides showing that you really respect them, and your product, this will let them give even more to you. Tip: I found socialbluebook.com‘s* recommended Influencer rate estimates to be pretty accurate.
*I’m not getting affiliation fee.
Yes (it happens often) but you – the brand – should know about the deletion in advance. You can also lay this out in your Contract.
When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the Influencer’s social media platforms the content will be published to.
When you’re signing a contract between a brand and an Influencer, don’t forget to cover how long the post will stay up.
Yes! You can ask that when discussing the terms of the Contract (http://dearmishudad.com/influencer-agreement/)– in this case, it means that the Influencer will not work with competitors.