There is no “best” Influencer Agency for bloggers (or non bloggers) yet. It’s still early and no one is winning the market yet.
Let’s analyse a product endoresement of Micro-Influencer Kelly Maire
- having a very authentic exciting seducing message why she endorses the potty training book
- she follows FCC rules with adding the #ad
- Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!
Influencer marketing WORKS! I’ve compiled some testimonials from Twitter on influencer marketing and it’s pretty impressive.
Influencer marketing really works. I’m for sure getting the sweat band Bree Candace has just because I like her 🤷🏾♀️
— Tonnisha Jae (@tonnishaenglish) March 21, 2018
Goal of $50,000 accomplished in 41 minutes… $700,000 raised in a day. Please tell me social media and influencer marketing isn’t the way of the future.
I need a piece of this pie. What to do… What to do…
— Matt Brinker (@lifeofbrinks) March 28, 2018
— Courtney Posch (@courtney_posch) March 1, 2018
Influencer marketing is definitely here to stay. I think that Pat McAfee is successful at this on Instagram and Twitter for Barstool Sports because he is hilarious and relatable. Small businesses can utilize influencers to easily bring attention to their business! #MKTG475
— Liz Hooper (@liz_hoop) March 5, 2018
Lee Abbamonte is a very successful world traveler and uses Instagram to promote his travels and other products. He knows how to market himself and his influence has lasted a long time. Small businesses need influencers like him to promote their product. #mktg475 pic.twitter.com/KEr3MMyr4w
— Ryan Daugherty (@darty1992) March 5, 2018
For example, companies such as Coach have used Selena Gomez to improve their brand image. Coach was beginning to be “old news,” so they used someone new and popular to change that for them. #mktg475 pic.twitter.com/IlyrZGaz8r
— Marissa DiLoreto (@MarissaDiLo) March 5, 2018
— Derek Radle (@radle_derek) March 5, 2018
#MKTG475 @KylieJenner is very big on Instagram. I find it interesting that she doesnt spend money on advertising bc she uses her social media following to promote her own make up brand. Small businesses can utilize this marketing by partnering with popular social media accounts pic.twitter.com/YutAPmSzxk
— Sara Finfrock (@Sarafinfrock1) March 5, 2018
I totally agree with this! Savannah Chrisley is one of my favorite people to watch! I subscribed to @FabFitFun because of her. A ton of makeup brands use her as well! I feel like young girls could really look up to her! #MKTG475
— Kass (@kassidy_b2) March 1, 2018
We recently started using a local influencer for one of our few B2C clients and it has taken off like crazy! Tons of engagement, reach, etc. #SproutChat
— webSURGE (@websurgenow) April 4, 2018
A3: We discovered a wealth of engagement stemming from visitors 55+ when we promoted the annual Quilts show at @LakeMetroparks Farmpark. The engagement was through the roof and our cost per engagement was near $0.01.#sproutchat
— John Venen (@JohnVenen) April 4, 2018
The reason influencer marketing works so well is that we’ve been influencing each other for years already… a few days ago @lizcarey92 went to @LEGOLANDWindsor (not in association with them as far as I know), put it on insta stories & I booked to go for today after I saw it
— Emma Louise (@oncefallenangel) April 3, 2018
I think WOM will always be the most effective, so I think influencers in some form are here to stay. @_ItsSavannah_ is a very effective influencer because everyone wants to be her! I think she is most influential on Instagram. Small business can use local influencers #MKTG475 pic.twitter.com/IbN2bj2Rs0
— Abigail (@_abigailcadle) March 1, 2018
Cool Runnings Part 2: @RedStripe comes to the rescue for @Jambobsled buying them a new bobsled to compete in the 2018 Winter Olympics with. Classy move by the No. 1 beer in Jamaica. #SleighAllDay #MKTG475https://t.co/mtv1W4RbFG
— Michael Seppi (@mlseppi) February 26, 2018
Burger King has brought the entire brand back through influencer marketing…
— CONNOR BLAKLEY (@BlakleyConnor) March 6, 2018
— Miss Sophie (@letsdostuffs) January 18, 2018
— Ms. Mbacha (@IreneMbacha) March 26, 2018
Please send me your examples of great influencer marketing successes — I’d love to post and share them!
Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.
Read here how my dog (and BFF) helped me to resolve my Insurance claim with Insurance company. The power of #MicroInfluencers can b amazing..!!
There is a hot debate on that. In my opinion:
A minimum of 50 engagements on their posts (can be comments, retweet’s, replies, like, etc. ).
A minimum of 2,000 followers.
Their posts are totally awesome and original.
Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU.
Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.
If you are in love with that Influencers job, then why not? This is generally called making them your brand Ambassador but still keep them external contracors. This way they will lock down their schedule for you, and that’s awesome. It’s a big love story…
Yes, but you are missing the chance for an authentic post that they will be creating for you. They are really professionals, they know what to do. If you give them your post or photo, it will look like an ad and not like an authentic testimony.
If you have an online business, Facebook ads are useful, but Influencer marketing can give you even more bang for your buck.