“People feel more and more open to branded content on Instagram. Thanks to #InfluencerMarketing brands can reach people’s authentic values.”

People feel more and more open to branded content on Instagram. Thanks to #InfluencerMarketing brands can reach people’s authentic values.

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

Let’s analyse a product endoresement of Micro-Influencer Kelly Maire

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

She is:

  1. having a very authentic exciting seducing message why she endorses the potty training book
  2. she follows FCC rules with adding the #ad
  3. Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!

Influencer Marketing works and here are some real examples

 

 

Influencer marketing WORKS! I’ve compiled some testimonials from Twitter on influencer marketing and it’s pretty impressive.

 

Please send me your examples of great influencer marketing successes — I’d love to post and share them!
email:  ng[at]dearmishudad[dot]com

Dog Resolves Insurance Claim, That’s the Power of Social Media Micro-Influencers

Read here how my dog (and BFF) helped me to resolve my Insurance claim with Insurance company.  The power of #MicroInfluencers can b amazing..!!

 

 

Case study: Allie is a good example of micro-influencer who kills it

 

Allie does not have over 1M followers.  She has only 7.8k – which makes her a micro-influencer.  Even a micro-micro-influencer. HOWEVER, look  how talented she is, how genuine of a message she’s radiating to those 7.8k – she is so real the way she drinks her coffee (the product she promotes here) that it’s..amazing… and ppl LISTEN to her.  And the engagement is GREAT (100 comments, that’s very very high rate compared to her number of followers).

Furthermore, she shows that she cares, she always respond to comments, look:

Alien (micro-influencer) always engage the engagers

Responding brings even more engagement and trust.

Perfect micro-influencer, we need more of you, Allie!

Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.

Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.

 

“Influencer marketing gives bang for your buck than Facebook ads” – DearMishuDad

If you have an online business, Facebook ads are useful, but Influencer marketing can give you even more bang for your buck.

Case study: how an Influencer made a huge insurance company pay for #medicine

 

Influencer helps with insurance company out of pocket payment

Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until ‪#InfluencerMarketing came to the rescue! The results were:

  • very, very responsive (answering within 10 minutes)
  • a promise to fix immediately
  • a process that had been going on for a year ended successfully in two weeks
  • all sides are happy

What I like here the most is that the Influencer used her power to change the world in a good way and to help someone who needed help.

Its good to have an Influencer like that, it’s good…

Good luck brand and Influencer heroes! 👍– #DearMishuDad ✊👨🏻‍🏫 (Influencer contract template here: http://bit.ly/2qCVYnL)

 

 

What is a music #Influencer?

Someone whose opinion music lovers listen to

 

I was asked to explain in simple English what a Music Influencer is, so here it goes: an influencer is someone that people LISTEN to.  Yes – you can think that you are an Influencer, you write every day, you publish twice a day on Instagram, twice a day on Pinterest, 12 times on Twitter…  and yet only if your followers are LISTENING to you, to your advice, to what you preach, to your – yes – your BS…  then and only then do I consider you an Influencer.

Read more on what makes someone an influencer

“What is #InfluencerMarketing?”, DearMishuDad answers.

Marketing has many sub-divisions and focuses. Marketing that focuses on finding & maintaining #Influencers is Influencer marketing. This has become popular because it is considered to be very effective for the cost. Influencers fall under the umbrella category of “word-of-mouth marketing”, which is considered to have the best influence on people’s opinion.