People feel more and more open to branded content on Instagram. Thanks to #InfluencerMarketing brands can reach people’s authentic values.
Let’s analyse a product endoresement of Micro-Influencer Kelly Maire
- having a very authentic exciting seducing message why she endorses the potty training book
- she follows FCC rules with adding the #ad
- Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!
Influencer marketing WORKS! I’ve compiled some testimonials from Twitter on influencer marketing and it’s pretty impressive.
Influencer marketing really works. I’m for sure getting the sweat band Bree Candace has just because I like her 🤷🏾♀️
— Tonnisha Jae (@tonnishaenglish) March 21, 2018
Goal of $50,000 accomplished in 41 minutes… $700,000 raised in a day. Please tell me social media and influencer marketing isn’t the way of the future.
I need a piece of this pie. What to do… What to do…
— Matt Brinker (@lifeofbrinks) March 28, 2018
— Courtney Posch (@courtney_posch) March 1, 2018
Influencer marketing is definitely here to stay. I think that Pat McAfee is successful at this on Instagram and Twitter for Barstool Sports because he is hilarious and relatable. Small businesses can utilize influencers to easily bring attention to their business! #MKTG475
— Liz Hooper (@liz_hoop) March 5, 2018
Lee Abbamonte is a very successful world traveler and uses Instagram to promote his travels and other products. He knows how to market himself and his influence has lasted a long time. Small businesses need influencers like him to promote their product. #mktg475 pic.twitter.com/KEr3MMyr4w
— Ryan Daugherty (@darty1992) March 5, 2018
For example, companies such as Coach have used Selena Gomez to improve their brand image. Coach was beginning to be “old news,” so they used someone new and popular to change that for them. #mktg475 pic.twitter.com/IlyrZGaz8r
— Marissa DiLoreto (@MarissaDiLo) March 5, 2018
— Derek Radle (@radle_derek) March 5, 2018
#MKTG475 @KylieJenner is very big on Instagram. I find it interesting that she doesnt spend money on advertising bc she uses her social media following to promote her own make up brand. Small businesses can utilize this marketing by partnering with popular social media accounts pic.twitter.com/YutAPmSzxk
— Sara Finfrock (@Sarafinfrock1) March 5, 2018
I totally agree with this! Savannah Chrisley is one of my favorite people to watch! I subscribed to @FabFitFun because of her. A ton of makeup brands use her as well! I feel like young girls could really look up to her! #MKTG475
— Kass (@kassidy_b2) March 1, 2018
We recently started using a local influencer for one of our few B2C clients and it has taken off like crazy! Tons of engagement, reach, etc. #SproutChat
— webSURGE (@websurgenow) April 4, 2018
A3: We discovered a wealth of engagement stemming from visitors 55+ when we promoted the annual Quilts show at @LakeMetroparks Farmpark. The engagement was through the roof and our cost per engagement was near $0.01.#sproutchat
— John Venen (@JohnVenen) April 4, 2018
The reason influencer marketing works so well is that we’ve been influencing each other for years already… a few days ago @lizcarey92 went to @LEGOLANDWindsor (not in association with them as far as I know), put it on insta stories & I booked to go for today after I saw it
— Emma Louise (@oncefallenangel) April 3, 2018
I think WOM will always be the most effective, so I think influencers in some form are here to stay. @_ItsSavannah_ is a very effective influencer because everyone wants to be her! I think she is most influential on Instagram. Small business can use local influencers #MKTG475 pic.twitter.com/IbN2bj2Rs0
— Abigail (@_abigailcadle) March 1, 2018
Cool Runnings Part 2: @RedStripe comes to the rescue for @Jambobsled buying them a new bobsled to compete in the 2018 Winter Olympics with. Classy move by the No. 1 beer in Jamaica. #SleighAllDay #MKTG475https://t.co/mtv1W4RbFG
— Michael Seppi (@mlseppi) February 26, 2018
Burger King has brought the entire brand back through influencer marketing…
— CONNOR BLAKLEY (@BlakleyConnor) March 6, 2018
— Miss Sophie (@letsdostuffs) January 18, 2018
— Ms. Mbacha (@IreneMbacha) March 26, 2018
Please send me your examples of great influencer marketing successes — I’d love to post and share them!
Read here how my dog (and BFF) helped me to resolve my Insurance claim with Insurance company. The power of #MicroInfluencers can b amazing..!!
How I feel after good coffee, good food & a day exploring my city 🤸🏽♀️🙌🏽 . . Every time i’m headed into Boston, I always check @fittcity to find the best spots! Workouts, paleo eats, coffee shops – they have it all! This weekend I stopped at @eatbychloe and @juicepress after finding them on the site & I will def be going back for more🤤 Click the link in my bio to start exploring your city🏙 Have the best Sunday guys!!! #fittnation #fittcityboston #ad
Allie does not have over 1M followers. She has only 7.8k – which makes her a micro-influencer. Even a micro-micro-influencer. HOWEVER, look how talented she is, how genuine of a message she’s radiating to those 7.8k – she is so real the way she drinks her coffee (the product she promotes here) that it’s..amazing… and ppl LISTEN to her. And the engagement is GREAT (100 comments, that’s very very high rate compared to her number of followers).
Furthermore, she shows that she cares, she always respond to comments, look:
Responding brings even more engagement and trust.
Perfect micro-influencer, we need more of you, Allie!
Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.
If you have an online business, Facebook ads are useful, but Influencer marketing can give you even more bang for your buck.
Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until #InfluencerMarketing came to the rescue! The results were:
- very, very responsive (answering within 10 minutes)
- a promise to fix immediately
- a process that had been going on for a year ended successfully in two weeks
- all sides are happy
What I like here the most is that the Influencer used her power to change the world in a good way and to help someone who needed help.
Its good to have an Influencer like that, it’s good…
Good luck brand and Influencer heroes! 👍– #DearMishuDad ✊👨🏻🏫 (Influencer contract template here: http://bit.ly/2qCVYnL)
Someone whose opinion music lovers listen to
I was asked to explain in simple English what a Music Influencer is, so here it goes: an influencer is someone that people LISTEN to. Yes – you can think that you are an Influencer, you write every day, you publish twice a day on Instagram, twice a day on Pinterest, 12 times on Twitter… and yet only if your followers are LISTENING to you, to your advice, to what you preach, to your – yes – your BS… then and only then do I consider you an Influencer.
Marketing has many sub-divisions and focuses. Marketing that focuses on finding & maintaining #Influencers is Influencer marketing. This has become popular because it is considered to be very effective for the cost. Influencers fall under the umbrella category of “word-of-mouth marketing”, which is considered to have the best influence on people’s opinion.