The brands negotiate a contract (Sample Influencer Contract – (http://dearmishudad.com/influencer-agreement/), which says exactly what’s the pay, for what, when and who has the right to re-use the content, and voila – brands pay, and Influencers deliver!
People feel more and more open to branded content on Instagram. Thanks to #InfluencerMarketing brands can reach people’s authentic values.
Ask THEM how much they suggest (and why). Then add a bit more. Why? Besides showing that you really respect them, and your product, this will let them give even more to you. Tip: I found socialbluebook.com‘s* recommended Influencer rate estimates to be pretty accurate.
*I’m not getting affiliation fee.
Let’s analyse a product endoresement of Micro-Influencer Kelly Maire
- having a very authentic exciting seducing message why she endorses the potty training book
- she follows FCC rules with adding the #ad
- Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!
Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.
Chase the hashtags that are related to your product/brand. See who sticks out as a leader (in terms of engagement) for those hastags. That’s your Influencer
There is no “outreach” to Influencers, there is “hiring”. Think “hiring” instead of “outreach”
There is a hot debate on that. In my opinion:
A minimum of 50 engagements on their posts (can be comments, retweet’s, replies, like, etc. ).
A minimum of 2,000 followers.
Their posts are totally awesome and original.
Besides that, it’s all a matter of quality, and cannot be measured by tools, only by YOU.
Micro-Influencers are game changers + the main reason why a consumer will end up buying your product or service. These are the people they trust.
-Check their followers: are many of them without pictures? No posts? Weird names? No names? No Bio?
-Check what they commented exactly: do the comment looks like an output of a robot? Spam comments..?
-How are their posts – do they look authentic or trash/junk/spam/low quality?