don’t forget to cover which #Hashtags (eg #Ad) you want included.

When you’re signing a contract between a brand and an Influencer, don’t forget to cover which #Hashtags you want included.

“People feel more and more open to branded content on Instagram. Thanks to #InfluencerMarketing brands can reach people’s authentic values.”

People feel more and more open to branded content on Instagram. Thanks to #InfluencerMarketing brands can reach people’s authentic values.

How much should I pay Influencers to promote my brand/product?

Ask THEM how much they suggest (and why). Then add a bit more. Why? Besides showing that you really respect them, and your product, this will let them give even more to you.Β  Tip: I found socialbluebook.com‘s* recommended Influencer rate estimates to be pretty accurate.

*I’m not getting affiliation fee.

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

Let’s analyse a product endoresement of Micro-Influencer Kelly Maire

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

She is:

  1. having a very authentic exciting seducing message why she endorses the potty training book
  2. she follows FCC rules with adding the #ad
  3. Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!

Influencer Marketing works and here are some real examples

 

 

Influencer marketing WORKS! I’ve compiled some testimonials from Twitter on influencer marketing and it’s pretty impressive.

 

Please send me your examples of great influencer marketing successes — I’d love to post and share them!
email:Β  ng[at]dearmishudad[dot]com

Can an Influencer delete a paid post?

Yes (it happens often) but you – the brand – should know about the deletion in advance. You can also lay this out in your Contract.

Should I ask the #Influencer for exclusivity with the Contract? – DearMishuDad answers..

Yes! You can ask that when discussing the terms of the Contract (http://dearmishudad.com/influencer-agreement/)– in this case, it means that the Influencer will not work with competitors.

 

How do I know that an Influencer is #fake?

-Check their followers: are many of them without pictures? No posts? Weird names? No names? No Bio?

-Check what they commented exactly: do the comment looks like an output of a robot? Spam comments..?

-How are their posts – do they look authentic or trash/junk/spam/low quality?

 

Don’t: “$5 for shout out πŸ”₯πŸ”₯πŸ”₯ DM me for shout out.”

Here is an example of what worked last year but won’t fly THIS year (or at least not by those who reads my post):

DONT!! $5 for shout out πŸ”₯πŸ”₯πŸ”₯ DM me for shout out.

There is no point of hiring an influencer for a universal “all-products-are-ok” for me to “shout out”” (not to mention that $5/work sounds like something that will bring negative ROI to you).Β  In fact, from my experience, you don’t want someone to shout out your product, you want a SERIOUS InfluencerΒ  that you KNOW that your product/brand fits the desire of that Influencer followers.Β  You also want to validate that the Influencer feels GOOD about your product (otherwise how can that Influencer send a good message, a message that all will listen to).

 

Am I allowed to tell the #Influencer exactly what pic and text to post?

Yes, but you are missing the chance for an authentic post that they will be creating for you. They are really professionals, they know what to do. If you give them your post or photo, it will look like an ad and not like an authentic testimony.