Let’s analyse a product endoresement of Micro-Influencer Kelly Maire
having a very authentic exciting seducing message why she endorses the potty training book
she follows FCC rules with adding the #ad
Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!
Allie does not have over 1M followers. She has only 7.8k – which makes her a micro-influencer. Even a micro-micro-influencer. HOWEVER, look how talented she is, how genuine of a message she’s radiating to those 7.8k – she is so real the way she drinks her coffee (the product she promotes here) that it’s..amazing… and ppl LISTEN to her. And the engagement is GREAT (100 comments, that’s very very high rate compared to her number of followers).
Furthermore, she shows that she cares, she always respond to comments, look:
Here is an example of what worked last year but won’t fly THIS year (or at least not by those who reads my post):
There is no point of hiring an influencer for a universal “all-products-are-ok” for me to “shout out”” (not to mention that $5/work sounds like something that will bring negative ROI to you). In fact, from my experience, you don’t want someone to shout out your product, you want a SERIOUS Influencer that you KNOW that your product/brand fits the desire of that Influencer followers. You also want to validate that the Influencer feels GOOD about your product (otherwise how can that Influencer send a good message, a message that all will listen to).
Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until #InfluencerMarketing came to the rescue! The results were:
very, very responsive (answering within 10 minutes)
a promise to fix immediately
a process that had been going on for a year ended successfully in two weeks
all sides are happy
What I like here the most is that the Influencer used her power to change the world in a good way and to help someone who needed help.
Its good to have an Influencer like that, it’s good…
Good luck brand and Influencer heroes! 👍– #DearMishuDad ✊👨🏻🏫 (Influencer contract template here: http://bit.ly/2qCVYnL)