Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

Let’s analyse a product endoresement of Micro-Influencer Kelly Maire

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

She is:

  1. having a very authentic exciting seducing message why she endorses the potty training book
  2. she follows FCC rules with adding the #ad
  3. Results: people LOVE and LISTEN to her voice.. Not only that but they tag their friends to listen to her recommondations too, and that’s the climax the creame of the creame, the best results ever of endoresement: can’t be more WoM (Word-of-mouth) marketing results than that, congrats Kelly, you my hero model!

Case study: Allie is a good example of micro-influencer who kills it

 

Allie does not have over 1M followers. Β She has only 7.8k – which makes her a micro-influencer.Β  Even a micro-micro-influencer. HOWEVER, look Β how talented she is, how genuine of a message she’s radiating to those 7.8k – she is so real the way she drinks her coffee (the product she promotes here) that it’s..amazing… and ppl LISTEN to her. Β And the engagement is GREAT (100 comments, that’s very very high rate compared to her number of followers).

Furthermore, she shows that she cares, she always respond to comments, look:

Alien (micro-influencer) always engage the engagers

Responding brings even more engagement and trust.

Perfect micro-influencer, we need more of you, Allie!

Don’t: “$5 for shout out πŸ”₯πŸ”₯πŸ”₯ DM me for shout out.”

Here is an example of what worked last year but won’t fly THIS year (or at least not by those who reads my post):

DONT!! $5 for shout out πŸ”₯πŸ”₯πŸ”₯ DM me for shout out.

There is no point of hiring an influencer for a universal “all-products-are-ok” for me to “shout out”” (not to mention that $5/work sounds like something that will bring negative ROI to you).Β  In fact, from my experience, you don’t want someone to shout out your product, you want a SERIOUS InfluencerΒ  that you KNOW that your product/brand fits the desire of that Influencer followers.Β  You also want to validate that the Influencer feels GOOD about your product (otherwise how can that Influencer send a good message, a message that all will listen to).

 

Case study: how an Influencer made a huge insurance company pay for #medicine

 

Influencer helps with insurance company out of pocket payment

Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until β€ͺ#InfluencerMarketing came to the rescue! The results were:

  • very, very responsive (answering within 10 minutes)
  • a promise to fix immediately
  • a process that had been going on for a year ended successfully in two weeks
  • all sides are happy

What I like here the most is that the Influencer used her power to change the world in a good way and to help someone who needed help.

Its good to have an Influencer like that, it’s good…

Good luck brand and Influencer heroes! πŸ‘β€“ #DearMishuDad βœŠπŸ‘¨πŸ»β€πŸ« (Influencer contract template here: http://bit.ly/2qCVYnL)

 

 

Case study: Facebook #Influencer Ad – how to do it right, how to do it wrong

When choosing an influencer, it’s a good idea to review their previous work. This post reviews shows you one Facebook influencer who does it well, and one who doesn’t…

Facebook Influencer OfficialKalaniHilliker is doing the Influencing right.

Facebook Influencer OfficialKalaniHilliker is doing Influencing right –

  1. βœ… #Ads is clearly visible on the content (but does not deter you from wanting to listen to her recommendation)
  2. βœ… Good engagement
  3. βœ… Very authentic and believable (she didn’t copy & paste an ad, her post is natural looking and authentic)
  4. βœ… She gets her followers engaged and interested. As a result, some will buy and recommend the products and her page to their friends.

And here is an example that is the total opposite –

Case study: Facebook Influencing - Not understandable | Too many hashtags | | | | | Not desirable |
This by Tinrocket 1.0.2 (101)
Not understandable | Too many hashtags | | | | | Not desirable |

Needless to say, there was almost no engagement on this post.

I hope these “live” Influencer examples are helpful for you in choosing the right influencer to work with your brand.

Good luck brand heroes! πŸ‘β€“ #DearMishuDad βœŠπŸ‘¨πŸ»β€πŸ«