When you’re signing a contract between a brand and an Influencer, don’t forget to cover which #Hashtags you want included.
The brands negotiate a contract (Sample Influencer Contract – (http://dearmishudad.com/influencer-agreement/), which says exactly what’s the pay, for what, when and who has the right to re-use the content, and voila – brands pay, and Influencers deliver!
When you’re signing a contract between a brand and an Influencer, don’t forget to cover what type of language or references should NOT be used.
When you’re signing a contract between a brand and an influencer, don’t forget to indicate whether the brand can reuse the content the Influencer has created, or not.
Here are some good questions:
- Ask about their love for your product, because if they don’t love it how can they make others love it.
- Have they promoted a similar product or a competitor
- How much do they usually charge per post (and why)
- Ask to see their best engagemented posts and then ask why they were successful and can they repeat the same success with your post and why.
- Ask what the optimal time and days have been for their most engaged posts.
- Do they delete the post the day later or keep them forever?
- Last, ask them if you can keep the creatives from their sponsored posts that you pay for.
Ask THEM how much they suggest (and why). Then add a bit more. Why? Besides showing that you really respect them, and your product, this will let them give even more to you. Tip: I found socialbluebook.com‘s* recommended Influencer rate estimates to be pretty accurate.
*I’m not getting affiliation fee.
Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.
Yes (it happens often) but you – the brand – should know about the deletion in advance. You can also lay this out in your Contract.
When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the Influencer’s social media platforms the content will be published to.
When you’re signing a contract between a brand and an Influencer, don’t forget to cover how long the post will stay up.