Case study: why #Influencer Teairra Mari doesn’t smile in her FB #Ad and that’s awesome!

This facebook #Ad by influencer Teairra Mari is excellent, starting with her being up front and fully in compliance with FCC guidelines for transparency in advertising!  More analysis below the picture

Influencers case study : Teairra Mai on FB

YES!  Facebook Influencer singer Teairra Mai is doing Influencing right –

✅ #Ad is there, right at the beginning of her ad post, which means compliance with FCC rules and transparency for her followers
✅ Good engagement
✅ Very high marks on authenticity: I would like to say very very authentic – please take a look – she is NOT smiling.  That’s her personality, and that’s great- no need to show a lot of teeth if you are an influencer who doesn’t typically smile in a post.  That’s you, that’s authentic. Keep being yourself, Teairra, and you’ll influence even more.

Conclusion: Authenticity is everything!  Not giving a s*** is great, and #BeYou is the formula for being a great #Influencer !!  Do all that, AND comply with FCC #Ad requirements – you’re golden!

And here is an example that is the total opposite –

Influencers case study that failed

WTF??!!

Yes, they remembered to use #Ad, but this Influencer obviously did not put much thought into the 1 sentence content.  No heart, no soul, not really trying….. so it looks like a stupid FB Ad, and hence the low engagement.

Be like Teairra, not like these guys!

Good luck brand heroes! 👍– #DearMishuDad ✊👨🏻‍🏫 (and don’t forget to sign a contract with the #Influencer, here: http://bit.ly/2qCVYnL)

 

 

Good luck brand & #Influencer heroes! 👍– #DearMishuDad ✊👨🏻‍🏫 (Influencer contract template here or via sign-up)  
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Author: DearMishuDad

I’m NG. I’m a former tennis player and Silicon Valley entrepreneur. You may know me from DearMishu, Advice Column – I’m her proud dad. With this site I am hoping to bring something of value to the brand community: straight-forward teaching on how to find, approach, and contract those Instagram/Twitter/Facebook, etc. Influencers. I hope to have an impact and make a contribution to all of those hard working small business owners out there (my brand heroes).