Case study: Facebook #Influencer Ad – how to do it right, how to do it wrong

Facebook Influencer OfficialKalaniHilliker is doing the Influencing right.

When choosing an influencer, it’s a good idea to review their previous work. This post reviews shows you one Facebook influencer who does it well, and one who doesn’t…

Facebook Influencer OfficialKalaniHilliker is doing the Influencing right.

Facebook Influencer OfficialKalaniHilliker is doing Influencing right –

  1. ✅ #Ads is clearly visible on the content (but does not deter you from wanting to listen to her recommendation)
  2. ✅ Good engagement
  3. ✅ Very authentic and believable (she didn’t copy & paste an ad, her post is natural looking and authentic)
  4. ✅ She gets her followers engaged and interested. As a result, some will buy and recommend the products and her page to their friends.

And here is an example that is the total opposite –

Case study: Facebook Influencing - Not understandable | Too many hashtags | | | | | Not desirable |
This by Tinrocket 1.0.2 (101)
Not understandable | Too many hashtags | | | | | Not desirable |

Needless to say, there was almost no engagement on this post.

I hope these “live” Influencer examples are helpful for you in choosing the right influencer to work with your brand.

Good luck brand heroes! 👍– #DearMishuDad ✊👨🏻‍🏫

Good luck brand & #Influencer heroes! 👍– #DearMishuDad ✊👨🏻‍🏫 (Influencer contract template here or via sign-up)    


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Author: DearMishuDad

I’m NG. I’m a former tennis player and Silicon Valley entrepreneur. You may know me from DearMishu, Advice Column – I’m her proud dad. With this site I am hoping to bring something of value to the brand community: straight-forward teaching on how to find, approach, and contract those Instagram/Twitter/Facebook, etc. Influencers. I hope to have an impact and make a contribution to all of those hard working small business owners out there (my brand heroes).