Case study: Facebook #Influencer Ad – how to do it right, how to do it wrong

When choosing an influencer, it’s a good idea to review their previous work. This post reviews shows you one Facebook influencer who does it well, and one who doesn’t…

Facebook Influencer OfficialKalaniHilliker is doing the Influencing right.

Facebook Influencer OfficialKalaniHilliker is doing Influencing right –

  1. ✅ #Ads is clearly visible on the content (but does not deter you from wanting to listen to her recommendation)
  2. ✅ Good engagement
  3. ✅ Very authentic and believable (she didn’t copy & paste an ad, her post is natural looking and authentic)
  4. ✅ She gets her followers engaged and interested. As a result, some will buy and recommend the products and her page to their friends.

And here is an example that is the total opposite –

Case study: Facebook Influencing - Not understandable | Too many hashtags | | | | | Not desirable |
This by Tinrocket 1.0.2 (101)
Not understandable | Too many hashtags | | | | | Not desirable |

Needless to say, there was almost no engagement on this post.

I hope these “live” Influencer examples are helpful for you in choosing the right influencer to work with your brand.

Good luck brand heroes! 👍– #DearMishuDad ✊👨🏻‍🏫

Who are social media Influencers? What is an Influencer?, DearMishuDad answers.

Influencers are accounts on Instagram, Twitter, Facebook, Snapchat, Pinterest, etc. that people listen to and follow their advice

“Can I use the creative of the sponsored post that the #Influencer was paid to sponsor my product?“

Only if the Contract between you two (http://dearmishudad.com/influencer-agreement/) is says so. Otherwise, ask the #Influencer, they may still agree. No matter what do not use it without their consent because it’s illegal.

 

 

“Influencers are a trusted authority on their #Hashtags” – DearMishuDad

Influencers are a trusted authority on their….

#Hashtags

 

Yes, that’s right, it’s not the topic they are authorities on, but rather their hashtag.  This means that when someone is searching for a specific hashtag, the Influencer who is right on top of the search results is… the most influential.

Tip:  Look for hashtags that have less than 500,000 uses. Choosing a less popular hashtag gives you more opportunity to have an impact.

Case study: asking #Influencers for their rates (doing it the right way)

What is the best way to ask an influencer for their pay rate?  Like this!

Finding out influencer pay rate

Yes that’s the RIGHT way – just DM a short message to your potential Influencer, and ask for their rates.

The answer in this example is great – straight to the point and showing authenticity (it’s a good sign when an influencer will not agree to promote just any product).

Tip: if the Influencer’s answer is not very clear or sincere, or they don’t ask you about your product, they might not be a Pro

Good luck brand heroes! 👍– @DearMishuDad

 

How should I search for #Instagram for #Influencers for my business?

1. Search #hashtags and find one that fits your brand. Then see which accounts using it have the most engagement and LOVE from their followers.

2. Another option: ask your followers who else they love to #follow.

Good luck brand heroes! 👍– @DearMishuDad

Why should my business work with a social media #influencer?

1. To market something, you need authority. Influencers already have the power of authority – they are a trusted voice.

2. These days more and more people are blocking ads on their browsers. Influencers beat those ad blockers with love .

3. Influencers create high quality content for you that you can re-purpose later for your marketing.

4. They Engage NEW target audiences, and create a relationship between them and your brand.

5. Influencers generate high quality leads, in very specific niches.

All of the above can increase your #ROI!

Good luck brand heroes! 👍– @DearMishuDad